Our Story

All in the Detail: Bringing Affordable Luxury Fashion to You 

Welcome to All in the Detail! This online shop is the result of my dream to have my own fashion store.  I worked in luxury fashion and retail settings for several years, but always had a desire to curate my own affordable luxury fashion collections where I could provide fun statement pieces.

Affordable Luxury Fashion Online Boutique, All In The Detail
In 2020, I decided to take the plunge and take the next step toward my dream. The week that I received my seller's permit, my state was shut down due to the COVID-19 pandemic! Undeterred, I turned lemons into lemonade. My apartment became ground zero for the shop and my dining room became the setting for product photo shoots. I couldn't have done it without my husband, Hancy, who encouraged me every step of the way, never lost faith, and donated his photography and videography skills to the cause. All in the Detail officially opened for business on April 17, 2020.  
Affordable Luxury Fashion Online Boutique, All In The Detail

All in the Detail is All About You 

When curating our collections, I am always inspired by fun prints, effortless and timeless looks, beautiful colors, and textures. But most importantly I'm inspired by you...the everyday woman. 
I believe that when you feel your best, you can conquer anything. All in the Detail is my way of helping women conquer anything that comes their way while looking and feeling their best and, most importantly, being comfortable in their clothing. I'm a sucker for design details and believe that it is possible for fashion items to have both quality and comfort – and that's what you'll find at All in the Detail.

Like they say, "It's all in the detail!"

More About Michelle

Affordable Luxury Fashion Online Boutique, All In The Detail
Affordable Luxury Fashion Online Boutique, All In The Detail
Affordable Luxury Fashion Online Boutique, All In The Detail
I was born and raised in New Jersey by parents who migrated to the U.S. from Portugal. Creative expression has always been important to me. Growing up, you could find me writing stories, sculpting, baking, painting, dancing, and sketching (fashion designs, of course!). All of my creative endeavors inspired me to fall in love with creativity and especially with the way we can use creativity in fashion, from the way fabric is created, to watching a beautiful garment being handcrafted, to noticing how individuals style it on themselves. 
To me, fashion is not just only about clothes. It's a way to express yourself and a way to be artistic. What we wear tells the world a lot about who we are and who we aspire to become. Fashion gives us the confidence to conquer the everyday. 
Thank you for visiting All in the Detail!
XOXO - Michelle Carvalho, Founder