Meet The Founder

Michelle was raised by very loving parents who migrated to the U.S. from Portugal. However, at a very young age, an unfortunate event happened where she lost her father to a battle of brain cancer. Her mother continued playing both parent roles for Michelle and her older sister. Being around her mother, Michelle learned how to be a strong independent woman, how to be courageous during tough trails and confident to conquer whatever the day brings. Because of her mother, Michelle inspires to help women feel the same strength, courage and confidence.  
Growing up, creative expression has always been important to Michelle. All of her creative endeavors inspired Michelle to fall in love with expressing who you are, creativity - especially with the way we can use creativity in fashion. From the way fabric is created, to watching a beautiful garment being handcrafted, to noticing how individuals style it on themselves. To Michelle, fashion is not just clothes. It's a form of art and a way to express oneself in an artistic manner. What we wear shows who we aspire to become, and finding that right outfit, truly gives us the confidence to conquer the everyday.

Michelle worked in the high-end retail setting and luxury fashion industry for over 10 years. While working in the retail setting, she loved connecting with the clients, and seeing how happy they could feel when helping them find that perfect outfit, and the confidence it truly gave them. Whether, it was helping a college student find that perfect interview outfit, or a bride to be in need of her dream bridal shower dress, or the new mom looking for an outfit that could make her feel like the beautiful woman she is but could keep up with her new lifestyle.

Working in the high-end fashion world, Michelle saw that these amazing and transforming pieces were not available to just anyone. It was as if you had to be part of an exclusive club and be ready to spend an unrealistic amount. Michelle was ready to make a change, and create her own store where she could design and curate pieces that were luxurious feeling, provided quality and could truly be available for anyone. 

In 2020, Michelle decided to take that plunge and take the next step toward making her dream a reality. The week that she received her business permit, New Jersey was shut down due to the COVID-19 pandemic! Undeterred, she was more than ready to take on the challenge, and turn lemons into lemonade. Michelle's apartment became ground zero for the shop and her dining room became the setting for product photo shoots. She couldn't have done it without her husband, Hancy, who encouraged Michelle every step of the way, never lost faith, and donated his photography and videography skills. All in the Detail officially opened for business on April 17, 2020.  
When putting together each collection, Michelle is always inspired by whimsical prints, romantic timeless looks, effortless feminine silhouettes, dreamy color tones, and textured fabrics. But most importantly she is always inspired by you...the everyday woman. 
Michelle truly believes that when you feel your best, you can conquer anything. All in the Detail is her way of helping you conquer anything that comes your way while looking and feeling your best. She's a sucker for design, details and believes that it is possible for you have both quality and comfort – and that's what you'll find here. Like they say, "It's all in the detail!"